TREX

Trex is a camping company that created an all-in-one attachable super tent including a built-in sleeping bag and mattress while also allowing other tents to attach to one another. This outdoor sleeping system combines the best and most durable elements into one high-quality, heavy-duty, lightweight super-pack. 

 

The goal of this project is to rework and strengthen the branding system of Rhinowolf by conducting research on the brand’s goals, values, and target audience. Rhinowolf's existing logo combines both the body of a rhino and a wolf which does not seem to have any apparent conceptual reason. By creating a logo that represents three tents attached to one another, not only does it reinforce the product but appeals to the target audience as well.